DesignAware is a multi-disciplinary experimental design studio that was born of a desire to create awareness through livable, wearable, usable, accessible design. DesignAware is not a business, it’s a movement.
Design is an essential component of many overlapping fields, ranging from art and product design, to furniture and interiors, to architecture and urbanism. We don’t discriminate: we design everything, be it architecture or accessories. We aim to address pressing issues in the world of design by embracing all kinds of projects and delivering unique and unusual design solutions.
At DesignAware, the focus is on an approach that is process-oriented rather than profit-oriented. Every design is a version, which can undergo tweaks and improvements during the process, and afterward. Recognizing this allows us to see each project as exploratory design research. All our methods are open-source: we like to share techniques and concepts that allow users and other designers to understand our work process.
On one hand, DesignAware provides custom-designed solutions to specific design issues for individual clients. On the other hand, we also delve into self-generated initiatives as part of our research, which we design and build at the studio.
DesignAware wishes to free design of the confines of any single field. Principles used in structures apply to accessory design, methodology from apparel design informs and molds architecture and interior design. The boundaries between disciplines blur and only design quality remains.
Every product and accessory is unique and designer-made. There is no mass-production, so no two creations are alike.
DesignAware focuses on a community-oriented approach to teaching. We conduct workshops not only for design and architecture students, but also aim to bring design thinking to the school level, as well as to professionals from other fields. We believe in collaboration and pluralizing the studio by creating a virtual network between individuals with different areas of expertise, no matter where they are located, rather than physical growth through accumulation of professionals concentrated in one place.
DesignAware hopes to create awareness by making well-designed spaces and objects accessible to all, so that it no longer remains the forte of a selected few.